The sports industry is a huge source of revenue and employment. It has a major social impact on the people who participate in it and support it. In the United States, the sports industry is worth $422 billion and spends $27.8 billion on advertising alone.
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On September 5, the UAAP will open its 78th season. 1From the usual July opening, the UAAP moved it three months later because school have started shifting to the new academic calendar.
Last ten seconds of the game. Crowd is wild. Coach is screaming. The other team is a point ahead. Ball is in motion and it lands in your hands. You are in your sweet spot – in practice 4 paces away from the basket, you never miss.



